Skip to content
Back
Gollala Taps into China Market Leveraging the Power of WeChat Mini-program

Gollala Taps into China Market Leveraging the Power of WeChat Mini-program

iSmartGo

Objective

Gollala is a global fast-fashion company, which sells Korean women clothing with trendy and versatile styles. Embracing the rising demand of K-fashion in China, the brand has planned to expand its presence into the China market. Collaborating with iClick Interactive, Gollala has rolled out a cross-border ecommerce WeChat Mini Program to support Korea-China cross-border online business beginning of Q1 2021.

Solution

Imbued with sophisticated ecommerce operational experiences and cutting-edge technologies, iClick offered end-to-end SaaS-based cross border smart retail solution empowering Gollala’s China market entry ambition with the development of its ecommerce store on WeChat Mini Program within a short period of time.

By employing targeted promotional coupons and festive flash sales, Gollala is able to engage more users and drive outstanding sales performances.

The integration with Tencent-empowered private traffic data management platform – Tencent Youshu, also helps Gollala to obtain private traffic data from all touchpoints, including mini-program, official account and advertising campaigns. The platform accurately builds 360-degree customer profiles, track users’ behaviour, analyze product sales performance, evaluate advertising effectiveness and optimize business operations.

Result

More Case Studies

retail
 
iSmartGo

Putting the latest trends into practise: POLED established its e-commerce channel with WeChat mini-program

Founded in 2019, POLED spotted the growing consumption on Korean products along with K-pop, soap operas and fashion in China market. As a Korean brand focuses on high-quality child car seat and baby products, POLED has its own advantages in product development and reaching their target group.

 
Learn More
food-beverages
 
iParllay

Expand personalized content marketing for Remy Martin with WeChat CRM solution

Founded in 1724, Remy Martin is globally recognized as Fine Champagne Cognac expert. After three centuries of discovering Remy Martin Fine Champagne, Coganc has built its unique feature. Remy Martin has a huge customer base in China with its exuberance product. It has fully satisfied different needs

 
Learn More
banking-finance
 
iParllay

Drive conversion rate for 51Credit with WeChat CRM solution

51Credit was founded in November 2005 as the first internet personal finance service force in China. After 11 years of development, 51Credit has become a leading player in the third-party financial credit area.

 
Learn More
automobile
 
iParllay

Harnessing the Power of WeChat influencers to help expand Michelin’s userbase within China

Michelin Group is the global initiator of tyre tech and was founded over more than a hundred years ago in Clermont-Ferrand, France. By the end of 2011, Michelin had over 6,700 employees and more than 10,000 offline stores in China.

 
Learn More
consumer-electronics
Award Winning
iAudience

Blueair Asia “Urban Oasis – Enjoy healthy lives at home” Campaign

The demand for personal hygiene and homecare products has grown exponentially amidst the COVID-19 pandemic. This created a huge market opportunity for Blueair, a Swedish company providing award-winning air purifiers to expand their business massively across APAC, covering Hong Kong, Thailand,

 
Learn More

A Game Changer for Your Business with Our Proprietary Platforms

Marketing Technology Platform​
Social Commerce Platform
Consumer Lifecycle Data Management Platform
Book a Demo

We use cookies to give you the best digital experience. By continuing to browse this site, you give consent for cookies to be used.  To learn more information about the use of cookies, please visit our cookie policy.

OK