Skip to content
Unleash the Power of Customer Service Messaging on Xiaohongshu

Unleash the Power of Customer Service Messaging on Xiaohongshu

In China’s dynamic consumer market, purchasing decisions extend beyond pricing and product quality. Today’s consumers, especially Gen Z, are increasingly looking for emotional connections and engaging experiences throughout their shopping journey. They actively compare products, seek peer recommendations, and initiate direct interactions with brands before finalizing a purchase.

While authenticity is highly valued, Xiaohongshu (RedNotes) has become a key platform for brands aiming to foster trust and engagement. A striking 90% of posts on XHS are organic user-generated content (UGC), with over 61% of users actively seeking authentic consumer experiences before making a purchase. Private messaging exemplifies this trend, as XHS data reveals a remarkable 77% YoY increase in private message inquiries in 2024. Consequently, XHS has evolved into a premier platform for personalized engagement with 55% of businesses increasing their investment in customer service messaging.

How Can Brands Keep Consumers Engaged?

  • Before Purchase: Create soft-selling content that sparks interest, encouraging users to move from browsing to active inquiring.
  • During Purchase: Offer tailored recommendations via private messages to alleviate decision-making barriers and boost conversions.
  • After Purchase: Strengthen customer relationships with personalized follow-ups, thereby enhancing loyalty and lifetime value.

Private messaging on XHS isn’t just a communication channel—it’s a powerful conversion driver that transform casual inquiries into lasting consumer relationships. Contact iClick today to optimize your XHS strategy!

More Insights

Unlocking 4 Key Trends Shaping APAC Travel in 2025

March 25, 2025

As 2025 unfolds, APAC travelers are redefining the global travel landscape with evolving preferences and behaviors. According to Trip.com, emerging trends in dining, entertainment, and cruise tourism are creating fresh opportunities for brands to connect with this influential market.

 

Spring Sports are Buzzing on Xiaohongshu (RedNote)!

March 19, 2025

With 300 million users exploring topics like #过春天 ("Spring Activities") and #聊运动 ("Talking About Sports") on Xiaohongshu (XHS), it has become the ultimate platform for sports enthusiasts. The community is actively sharing their top spring sports tips, and interest in outdoor sports is surging, with searches skyrocketing 135% y-o-y in 2024, peaking during the 2024 Paris Olympics. Skiing is especially popular, alongside fitness, fishing, and basketball.

 

The She-Economy: New Era of Consumer Power in China

March 13, 2025

International Women’s Day in China has evolved beyond a single celebration—it is now recognized as Goddess Day (女神节) and Queen’s Day (女王节), reflecting the rising influence of women as powerful consumers.

 

Maximize Your Brand's Visibility with Exclusive Offer for Baidu Map Brand Zone!

March 11, 2025

Are you ready to attract high-intent audiences and elevate your search visibility? The Baidu Map Brand Zone is your ticket to dominate search results. With an exclusive 100% Share of Voice (SOV) for your brand-related keywords, this premium placement ensures that your business stands out, drives targeted traffic directly to your official website, and boosts brand awareness along with in-store sales!

 

China’s Latest Cultural Tourism Trends: How Travelers Are Exploring Differently

February 25, 2025

As cultural tourism flourishes in China, Xiaohongshu (RedNote) has become as an essential travel companion for young Chinese travelers. “Slow Travel” and “Just Go” trip emerge as two key cultural tourism trends that will redefine travel in 2025.

 

Xiaohongshu (RedNote)'s Year in Search 2024

February 19, 2025

Xiaohongshu (RedNote) has transformed from a social media platform into a powerful search engine in China! In 2024, an impressive 73% of its Monthly Active Users sought inspiration on the platform, with an astonishing 90% actively engaging in searches.

 

Marketing to the Mature Market in the Luxury Fashion Industry

February 11, 2025

As the fashion industry continues to navigate the complexities of a post-pandemic landscape, the outlook for 2025 reveals a compelling opportunity for growth. While sluggish growth remains a challenge, there’s a significant silver lining: the Silver-haired Generation, consumers aged 50 and above, is projected to drive nearly 48% of global consumption growth by 2025!

 

Kickstart 2025 with MaiMai's Exclusive Post-CNY Advertising Package!

February 3, 2025

CNY promotions are essential for brands, but have you considered the power of a Post-CNY Back-to-Work campaign? As Chinese professionals will return from the 8-day 2025 Chinese New Year holiday in early February, MaiMai introduces a dynamic 2-week back-to-work campaign. This initiative serves as an exceptional marketing tool for brands eager to engage with this vibrant audience!

 

The CNY 2025 outbound travel boom is bigger than ever!

January 23, 2025

As we gear up for Chinese New Year (CNY) 2025, the stage is set for record-breaking Chinese outbound travel and consumer spending, driven by evolving consumer behaviors and preferences. According to Qunar, international travel during the 2024 CNY saw a remarkable 13.5 million outbound trips, surpassing pre-pandemic levels and setting the pace for new highs this year. Dive into the insights from Fliggy and Qunar below, showcasing promising trends that businesses can tap into to connect with Chinese travelers and maximize opportunities during this peak travel season.

 

We use cookies to give you the best digital experience. By continuing to browse this site, you give consent for cookies to be used.  To learn more information about the use of cookies, please visit our cookie policy.