Unlocking 4 Key Trends Shaping APAC Travel in 2025
As 2025 unfolds, APAC travelers are redefining the global travel landscape with evolving preferences and behaviors. According to Trip.com, emerging trends in dining, entertainment, and cruise tourism are creating fresh opportunities for brands to connect with this influential market.
Experiential Dining Takes Center Stage:
Culinary tourism is set to dominate travel itineraries, with 60% of Trip.com users actively seeking food-related experiences since early 2024. Cities such as Tokyo, Paris, and Bangkok are emerging as top destinations, celebrated for their diverse and vibrant food scenes. Popular choices include:
- 62% - Food festivals
- 60% - Hotel dining
- 52% - Street food tours
Media Inspires Exploration:
The influence of media on travel decisions continues to rise, encompassing both social media and films/TV. Viral content on platforms like TikTok is shaping the choices of 45% of APAC travelers, while over 70% cite films and TV shows as key motivators. Shows like Emily in Paris and Culinary Class Wars (黑白大廚) are inspiring travel plans, reflecting a growing connection between on-screen experiences and real-world adventures.
Cruise Tourism Makes Big Waves:
Cruising is poised to become a major growth segment fueled by scenic views and diverse onboard experiences.
- 44% - Onboard dining priority
- 38% - All-inclusive packages
- Popular destinations: Tokyo, Jeju Island, Maldives, especially popular among Silver-haired travelers seeking unforgettable sea journeys.
Entertainment Travel Drives Movement:
Following the global success of Taylor Swift’s Eras Tour in 2024, nearly two-thirds of travelers now plan trips around concerts, sports, and cultural events. Sports tourism is flourishing due to marquee events like the UEFA Euro. As the trend of blending cultural exploration with entertainment continues, more travelers are seeking experience-driven journeys that resonate deeply with their interests.
Ready to capture the next wave of travel demands? Contact iClick to learn how we can help you connect with the evolving traveler market!
