How Xiaohongshu is Redefining Wedding Trends in 2025
Xiaohongshu (RedNote) has emerged as the go-to platform for wedding inspirations in 2025, with wedding-related content up by 1.5 times year-over-year (YoY) and searches in 2025 increasing by 40% YoY. The platform is revolutionizing the wedding planning journeys from pre-wedding preparations to post-wedding memories.
How XHS Enhances the Wedding Experience
- Sharing Moments: Users are increasingly celebrating their big day by documenting and sharing every detail. Notes tagged #婚礼穿搭 (#WeddingOutfits) and #结婚三金 (#ThreeGoldsForMarriage) have surpassed750k, blending inspiration and authenticity.
- Comprehensive Decision Making: Xiaohongshu inspires newlyweds at every stage of their wedding journey:
- Before: Searches for #备婚清单 (#WeddingPrepChecklist) up 40% YoY
- During: Searches for #结婚三金 (#ThreeGoldsForMarriage) skyrocketed, rising 146% YoY
- After: Searches for #送婆婆的礼物 (#GiftForMotherInLaw) surged by 197% YoY
- Expanding Categories: The demand for unique wedding items is diversifying, with trends emerging in wedding pajama, lingerie, and functional shapewear.
What’s Hot?
Gold jewelry is making a major comeback, with golden phoenix crowns (黄金凤冠) seeing over 300% growth. Large-carat diamond rings remain highly sought after, with search volumes rising 16% YoY. Bridal suitcases saw a 64% increase while New Chinese-style accessories are winning over modern brides.
Ready to ride the wedding wave?
The wedding boom is set to peak in May, with additional spikes expected during Qixi Festival and the “Golden September, Silver October” season. Contact iClick today to unlock Xiaohongshu’s potential!
