Spring Sports are Buzzing on Xiaohongshu (RedNote)!

Discover how iClick Interactive connects luxury brands with high-spending Chinese consumers in Hong Kong. As MaiMai’s Exclusive Overseas Agency, we lead China digital marketing strategies that drive luxury marketing success in 2025.

In 2025, sportswear is experiencing a surge on Xiaohongshu (RedNote), evolving from a focus on fitness to a vibrant lifestyle trend that seamlessly blends function and fashion. And the upcoming 6.18 shopping festival presents a golden opportunity for brands to engage this active audience.

The iClick 2025 Chinese Luxury Travelers Whitepaper highlights four key trends in outbound travel: a resurgence in international air travel, a preference for Asia-Pacific destinations like Hong Kong and Tokyo, an increase in spontaneous bookings among luxury travelers, and a significant presence of Gen Z travelers, who prioritize unique experiences over traditional luxury.

Unlock the potential of China’s health supplement market in 2025. Discover consumer trends, Xiaohongshu strategies, and tips for engaging Chinese audiences with vitamins, TCM herbs, and beauty supplements.

Xiaohongshu (RedNote) has emerged as the go-to platform for wedding inspirations in 2025, with wedding-related content up by 1.5 times year-over-year (YoY) and searches in 2025 increasing by 40% YoY. The platform is revolutionizing the wedding planning journeys from pre-wedding preparations to post-wedding memories.

As the May Labor Day holiday kicks off APAC’s peak travel season, evolving travel habits and preferences—including a notable uptick in cross-border travel from China, Japan, South Korea, and Vietnam—are presenting new opportunities across the travel landscape. Let’s dive into the insights from Trip.com to see where APAC travelers go, how they stay, and what experiences they seek in this holiday.

Looking to maximize your brand exposure and drive sales? Don’t miss out on Fliggy’s New Global Travel Festival (全球旅行节)! Starting March 2025, this vibrant festival will launch on the 8th of each month. This exciting campaign offers merchants the gateway to reach millions of eager travelers through a dynamic blend of live streaming, exclusive promotions, and seasonal deals.

In China’s dynamic consumer market, purchasing decisions extend beyond pricing and product quality. While authenticity is highly valued, Xiaohongshu (RedNotes) has become a key platform for brands aiming to foster trust and engagement.

As 2025 unfolds, APAC travelers are redefining the global travel landscape with evolving preferences and behaviors. According to Trip.com, emerging trends in dining, entertainment, and cruise tourism are creating fresh opportunities for brands to connect with this influential market.