
Festive Trends on Xiaohongshu: Marketing to Chinese Travelers in Hong Kong
As the year draws to a close, searches related to celebrating Christmas and New Year's Eve (雙旦) on Xiaohongshu (XHS) have surged, indicating a growing enthusiasm for holiday travel. Hong Kong stands out as a premier destination for Chinese travelers, offering a captivating blend of tradition and modernity.
Here’s what the Chinese travelers are looking for and how brands can engage:
Photography Paradise:
The hashtag #人生照片(life photos) is taking XHS by storm! Hong Kong’s streets, with their vintage charm and vibrant neon lights, have become a must-visit destination for unforgettable moments. This presents a perfect opportunity for brands offering photogenic experiences or products.
Unique Shopping Experiences:
The search for exclusive and distinctive products is at an all-time high, with visitors seeking hidden gems in Hong Kong's notable malls like Landmark, Langham Place, and K11. This is an excellent opportunity for retailers to showcase unique offerings and increase visibility on XHS. Key hashtags to note are #香港限定 and #独家店铺.
Festive Art Displays:
The trend of #艺术漫游 (artistic exploration) is gaining momentum. Christmas-themed art displays in shopping malls are drawing the interest of both tourists and influencers, creating a vibrant holiday atmosphere.
Culinary Recommendations:
Local dining suggestions are gaining popularity, with influencers guiding visitors to the best local culinary experiences that highlight the rich heritage of the city's diverse food scene. Restaurants and food brands can leverage this trend by featuring must-try festive menus and collaborating with food influencers.
The holiday season in Hong Kong is a tapestry of experiences waiting to be explored. Are you ready to tap into this vibrant wave of Chinese travelers? Discover effective festive marketing strategies with iClick.
More Insights
Reach Affluent Chinese Travelers with Alipay+’s Cross-border E-commerce Travel Media Package
July 9, 2025
Elevate cross-border e-commerce success with iClick Interactive & Alipay+ Brandhub! Target Chinese travelers, boost brand visibility, and drive purchasing intent.
China’s Gold Rush in 2025: How Young Chinese Consumers Are Driving the Boom
July 3, 2025
Explore China’s gold trends in 2025 on Xiaohongshu with trending topics, brand insights, and how iClick helps brands win gold consumers.
Emotions Drive Luxury: 3 Emerging High-End Consumer Trends on Xiaohongshu in 2025
June 25, 2025
Xiaohongshu’s 170M+ users are redefining luxury in China. Explore the trends and insights for China luxury market in 2025: craftsmanship, personalization, and emotional gifting.
China Digital Marketing: Reach High-spending Chinese Professionals in Hong Kong with MaiMai Marketing in 2025
June 5, 2025
Discover how iClick Interactive connects luxury brands with high-spending Chinese consumers in Hong Kong. As MaiMai’s Exclusive Overseas Agency, we lead China digital marketing strategies that drive luxury marketing success in 2025.
China’s Sportswear Boom: How Xiaohongshu Is Fueling a New Style Game
June 3, 2025
In 2025, sportswear is experiencing a surge on Xiaohongshu (RedNote), evolving from a focus on fitness to a vibrant lifestyle trend that seamlessly blends function and fashion. And the upcoming 6.18 shopping festival presents a golden opportunity for brands to engage this active audience.
Unlock the Future of Travel: 4 Key Trends for Chinese Outbound Travel in 2025!
June 3, 2025
The iClick 2025 Chinese Luxury Travelers Whitepaper highlights four key trends in outbound travel: a resurgence in international air travel, a preference for Asia-Pacific destinations like Hong Kong and Tokyo, an increase in spontaneous bookings among luxury travelers, and a significant presence of Gen Z travelers, who prioritize unique experiences over traditional luxury.
iSuite Insight Spotlight Issue #20: Unlocking China's Booming Health Supplement Market — Trends and Strategies for 2025
May 29, 2025
Unlock the potential of China’s health supplement market in 2025. Discover consumer trends, Xiaohongshu strategies, and tips for engaging Chinese audiences with vitamins, TCM herbs, and beauty supplements.
How Xiaohongshu is Redefining Wedding Trends in 2025
May 6, 2025
Xiaohongshu (RedNote) has emerged as the go-to platform for wedding inspirations in 2025, with wedding-related content up by 1.5 times year-over-year (YoY) and searches in 2025 increasing by 40% YoY. The platform is revolutionizing the wedding planning journeys from pre-wedding preparations to post-wedding memories.
Top Travel Trends Among APAC Tourists This May Labor Day Holiday
April 30, 2025
As the May Labor Day holiday kicks off APAC’s peak travel season, evolving travel habits and preferences—including a notable uptick in cross-border travel from China, Japan, South Korea, and Vietnam—are presenting new opportunities across the travel landscape. Let’s dive into the insights from Trip.com to see where APAC travelers go, how they stay, and what experiences they seek in this holiday.