
iSuite Insights Spotlight – Issue #6 Dive into the New Trend of Consumer Behaviours of Chinese Shoppers in 2022
After 14 years of development, China’s Double 11 Shopping Festival has matured. This year, instead of announcing sales results, E-commerce platforms are focusing more on achievements in areas such as helping farmers, going green and environmental protection, as well as long-term retention and conversion of core customers.
Check out our 6th issue of “iSuite Insights Spotlight – Double 11 Shopping Festival in the Spotlight”, leveraging the latest Chinese netizens’ data provided by the iAudience platform to understand the profiles, demographics, and psychographic dimensions of audiences interested in Double 11 Shopping Festival.

More Insights
From Festive Motifs to Cultural Immersion: How Luxury Brands Win China in 2026
February 11, 2026
Explore how luxury brands engage the Chinese luxury consumer in 2026 with cultural immersion and localized storytelling, boosting emotional connection and relevance through year-round engagement strategies.
iSuite Insight Issue #23: Decoding China’s Winter Skiing Phenomenon: Marketing Trends and Insights in 2026
February 5, 2026
Discover iClick insights on how skiing has become into China’s signature winter activity, from audience behavior to content insights, and how Xiaohongshu shapes winter ski inspiration and decision-making. Learn key engagement strategies for brands targeting the 1 trillion RMB market.
Driving Online-to-Offline Retail Impact with Baidu Maps: Luk Fook Jewellery Showcase
February 3, 2026
Learn how iClick leveraged Baidu Maps to reach Chinese outbound travelers in Hong Kong, driving real-time store visits through precision geo-targeted marketing.
Chinese New Year 2026: China E-commerce Trends to Watch on Douyin
January 29, 2026
Explore 2026 Chinese New Year trends shaping China e-commerce on Douyin, from “Short Drama” boom to emotional gifting to O2O integration, discover how iClick drives festive growth.
2026 China Marketing Calendar: Your Strategic Roadmap to Master the Pulse
January 20, 2026
Plan smarter with iClick’s China marketing calendar. Discover key cultural moments, sales festivals, and planning tips to unlock growth opportunities all year.
2026 New Year Chinese Outbound Travel Recap
January 14, 2026
Explore China outbound travel trends for the 2026 New Year holiday. Discover how rising youth-led demand, flexible itineraries, and experience-driven journeys are shaping the travel landscape for the year ahead.
Christmas & New Year Trends on Xiaohongshu: A Festive Peak for Gifting and Traveling
December 10, 2025
Discover Christmas 2025 and New Year 2026 trends on Xiaohongshu, and learn how brands can boost social media marketing impact with data-driven festive insights for gifting, travel, and full-funnel campaigns.
Xiaohongshu IP Marketing 2026: Community Influence for Social Media Growth
December 3, 2025
Explore 2026 Xiaohongshu IP Marketing trends and learn how brands unlock growth with community-first Social Media Marketing on China’s leading lifestyle platform.
Winter Outbound Travel Trends in China: What’s Powering the 2025 Surge?
November 27, 2025
Discover key winter travel trends driving China outbound travel in 2025 with iClick, from top snow destinations to rising social buzz and high-value ski experiences.
