iSuite Insights Spotlight – Issue #5 Tapping into the Emerging Trend of Chinese Metaverse Fashion Through iAudience
In recent years, Metaverse became one of the buzzwords, a concept linked with technologies such as augmented reality (AR), virtual reality (VR), artificial intelligence (AI), and the Internet of Things (IoT) and has elevated buzz in countries such as China. According to iiMedia Research, a survey conducted in 2021 among Chinese netizens, over 70 percent of respondents stated that they had a sufficient understanding of metaverse, the most popular applications were game IP avatars, followed by personal and community virtual spaces.
Riding on the growing popularity of the metaverse, fashion brands can now interact with consumers in more diversified touchpoints, bringing new virtual shopping experiences to the industry. According to China Metaverse Investment and Financing Data Report, China’s metaverse industry has received at least USD 780 million investment in 2022. With the emergence of the metaverse, Chinese fashion brands can engage their customers more digitally and creatively.
Check out our 5th issue of “iSuite Insights Spotlight – Chinese metaverse-related fashion brands in the Spotlight”, leveraging the latest Chinese netizens’ data provided by the iAudience platform to understand the profiles, demographics, and psychographic dimensions of audiences interested in metaverse fashion.
