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iSuite Insights Spotlight – Issue #2 The Powerful Marketing Analytics Solution Covering Website and WeChat Mini-program

iSuite Insights Spotlight – Issue #2 The Powerful Marketing Analytics Solution Covering Website and WeChat Mini-program

iSuite Insights Spotlight – Issue #2 The Powerful Marketing Analytics Solution Covering Website and WeChat Mini-program

With over 450 million daily active users in 2021,  WeChat mini program is one of the most powerful channels for brands to reach and connect with Chinese consumers, taking advantage of its special characteristics of social media and e-commerce.

Check out our second issue of “iSuite Insights Spotlight – New iNsights 2.0 in the Spotlight”, to understand how iClick’s one-stop intelligent marketing analytics solution - iNsights 2.0, can provide in-depth insights of WeChat Mini-program through full-funnel analytics to help brands make effective marketing decisions and optimize marketing ROI.

More Insights

iClick and EY Launched the Chinese Travel Shoppers 2022 Whitepaper

April 13, 2022

The global travel retail market has been among the most impacted by containment measures of the COVID-19 pandemic since 2020 and yet the Chinese market has remained resilient. In 2021, Chinese travel retail consumption shifted to domestic tourism and China’s duty free market achieved 66.8% y-o-y growth. China’s efforts to revitalize the sector, as evidenced by the massive growth of China Duty Free Group and Hainan Free Trade Port, are exceptional.

 

iClick Travel Retail Insights – Issue #1 Creating a first-class airport shopping experience: Appeal to digital-savvy Gen Y & Z travelers with omni-channel strategies

April 6, 2022

Although international travel restrictions of the COVID-19 pandemic have significantly reduced the consumer footfall of worldwide airport retail stores, the global airport retailing market is forecast to grow and register a CAGR of 5.6% by 2028. The rise of omni-channel retailing and the digital-savvy Gen Y & Z travelers, especially those high spenders from the Asia-Pacific region, play crucial roles in revitalizing the market.

 

iClick Interactive Releases “SaaS+X 2022 White Paper on Digital Operations”

March 1, 2022

We are thrilled to announce the official release our “SaaS+X 2022 White Paper on Digital Operations”. Combining our in-depth understanding of China’s digital landscape and abundant experience working with more than 1,000 leading brands to power sales growth, we hope this whitepaper provides an authoritative resource for companies looking to take their marketing and business development in China to the next level.

 

iSuite Insights Spotlight - Issue #1: Uncover the Latest Trends and Insights in Chinese Nuts Market

February 14, 2022

The rising health consciousness among Chinese consumers has speeded up the growth of Chinese nuts market, as nuts are one of the best healthy snacks and become a popular choice for gifting in Chinese New Year. According to Statista, the revenue in the Chinese nuts market in China has reached USD 7.5 billion and the market is expected to grow annually at CAGR of 8.8% during 2021-2026.

 

iAudience Insights Spotlight – Issue #16: Explore the Trends and Opportunities in Chinese Jewelry Market

January 3, 2022

The jewelry market is one of the fastest-growing markets in China and the consumption of gold and diamond jewelry in 2021Q1 has already surpassed the pre-pandemic levels, indicating Chinese consumers’ appetite for luxury accessories has returned. The surge in e-commerce in China also drives jewelry houses to develop multi-channel retailing strategies and integrate online and offline features to stay competitive in delivering omnichannel experience for their customers.

 

iAudience Insights Spotlight – Issue #15: Discover the Latest Trends in Chinese Baby Stroller Market

November 30, 2021

As the global baby care market continues to grow, Chinese parents are as well willing to spend more on baby products. International brands are facing intensified competition with the aggressive expansion of domestic baby product brands in China, especially in the baby safety seat and stroller segment. China’s domestic baby stroller brands are gaining trust with their high-quality products, extensive parenting knowledge delivering to parents and marketing promotions via top live streaming e-commerce platforms.

 

iAudience Insights Spotlight – Issue #14: Unlock the Emerging “Guochao” Trend in China

October 29, 2021

With increasing earning and spending power of women, China’s cosmetic sector has been surging rapidly in recent years. The emerging trend of “Guochao (国潮, national tide)” among China’s younger generation has steadily driven demand for Chinese domestic cosmetic brands that incorporate Chinese traditional culture and style.

 

iAudience Insights Spotlight – Issue #13: Unlock the Trend of Quality of Life In China

September 28, 2021

With the rapid development of 5G infrastructure and Internet of Things (IOT), China’s smart home industry is seeing exponential growth at an annual rate of 18.54%, illustrating a surge in demand for using new technology in living spaces to improve quality of life. Many Chinese electronics and home appliance manufacturers develop smart home systems to spark smarter living. Notable companies include Haier, Xiaomi, and Midea.

 

iAudience Insights Spotlight – Issue #12: Explore the Modern Trend of Traveling in China

August 31, 2021

iAudience Insights Spotlight – Issue #12: Explore the Modern Trend of Traveling in China The travel market in China is beginning to show signs of recovery reflecting people’s restored enthusiasm for domestic travel. According to the Ministry of Culture and Tourism, China saw a total of 230 million domestic tourist trips during the five-day Labour Day holiday in 2021, marking a year-on-year rise of 119.7 percent which illustrated a robust recovery in China’s tourism market.

 

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