Skip to content
iClick Shared Engaging Insights at IAB HK Brand Chat Friday

iClick Shared Engaging Insights at IAB HK Brand Chat Friday

During the recent IAB Hong Kong Brand Chat Friday, iClick’s Business Development Director, Ophelia Kwong shared insights on how businesses can navigate today’s challenging economy by connecting with the growing segment of Chinese immigrants in Hong Kong through a strategic media mix.

It was a privilege to join a diverse panel of industry experts to discuss marketing strategies for 2025. The panel explored how to effectively target both new and existing consumers, focusing on key strategies such as embracing digital payments, enhancing CRM approaches, and maintaining agility in marketing efforts.

At iClick, we take pride in our expertise in reaching highly sought-after target audiences. Our data-driven strategies and innovative solutions empower brands to connect meaningfully with Chinese consumers in an ever-evolving marketplace.

Thank you to everyone who participated in the discussions. Let’s continue to innovate and adapt!

More Posts

Event Recap: Engaging Inbound Chinese Travelers in Japan!

November 7, 2024

iClick was excited to partner with Japanticket for a dynamic webinar focused on effective marketing strategies to attract Chinese travelers visiting Japan during peak holiday periods.

 

iClick’s Impactful InnoTalk at IAB Hong Kong C24!

October 7, 2024

We’re still buzzing from the energy of our session, where our Business Development Director, Alison Shih, took the spotlight to share her compelling insights on the New Hongkongers.

 

What an Incredible Experience at IAB Hong Kong C24! 

September 27, 2024

We’re still buzzing from the excitement of being a Silver Sponsor and Exhibitor at IAB Hong Kong C24! With over 1,000 digital marketing professionals gathered from across Asia, this event was a powerhouse of inspiration, innovation, and networking. 

 

iClick x HK4As Happy "ad" Hour

September 20, 2024

What a fantastic evening at the iClick x HK4As Happy "ad" Hour at Bar 1906! We were happy to gather industry peers to network over delicious drinks and canapés. Engaging discussions about the consumption power of Hong Kong's new spenders—the vibrant new Hongkongers—were truly enlightening.

 

Olympic Guessing Game Fun at iClick's HK Office

August 13, 2024

iClickers had a blast in the office playing a guessing game centered around the 2024 Olympic Games. The team eagerly shared their predictions and enthusiastically cheered on the athletes, particularly those hailing from Hong Kong and other parts of the world.

 

iClick’s "Decode the Digital Habits of the 'New Hongkongers': A Brand Marketing Masterclass"

August 12, 2024

What an insightful session we had last week at iClick’s "Decode the Digital Habits of the 'New Hongkongers': A Brand Marketing Masterclass" event. We explored the essential strategies for connecting with this fast-growing consumer segment.

 

Unveiling the "New Hongkongers": iClick Shares Insights at Marketing Interactive's Content360

July 4, 2024

At the recent Content360 in Hong Kong, iClick's Business Development Director, Alison Shih, discussed the growing population of immigrants from Mainland China to Hong Kong - the 'new Hongkongers'. Based on insights from iClick's latest publication, "Engaging Affluent New Hongkongers: A 2024 Digital Media Report", this new consumer group represents a significant opportunity.

 

iClick Wins Premier Greater China Social Media Agency Award at CORPHUB GBAMOB Awards

June 28, 2024

Exciting news! We are honored to share that iClick has been recognized as the Premier Greater China Social Media Agency at the CORPHUB GBAMOB Awards.

 

IAB Hong Kong x International Travel Expo Panel Sharing

June 17, 2024

At the recent IAB Hong Kong x International Travel Expo panel sharing on "Elevate Your Marketing: Harnessing Data-Driven Consumer Insights in the Travel Industry", Mario Chow, Senior Business Development Manager at iClick, along with other panellists, shared invaluable insights on leveraging data, engaging content marketing strategies, and AI technology to create more impactful and effective marketing campaigns.

 

We use cookies to give you the best digital experience. By continuing to browse this site, you give consent for cookies to be used.  To learn more information about the use of cookies, please visit our cookie policy.