iAudience: Chinese Audiences Insights Spotlight Issue#6: The Next Trend of Live Streaming E-Commerce in China
iAudience Insights Spotlight – Issue #6: The Next Trend of Live Streaming E-Commerce in China
The COVID-19 pandemic has accelerated the surge in online shopping and rapid expansion of live streaming e-commerce as one of the most effective channels for brands to reach their target customers in China. Livestreaming e-commerce involves an influencer (or KOL) making live videos or broadcast to promote a product over online platforms (e.g. Taobao Live, JD.com, Pinduoduo) or social media (e.g. Xiaohongshu, Douyin, WeChat), and ultimately act as a direct source for online sales.
Check out our sixth issue of “iAudience Insights Spotlight — Live Streaming E-Commerce in the spotlight”, leveraging iAudience’s latest Chinese netizens data as to understand the profile of Chinese live streaming audiences, covering their demographics and psychographics dimensions.
Read our “iAudience Insights Spotlight” now to learn strategic tips as to capture the new business opportunities from this unstoppable trend in China and improve marketing efficiency.
iAudience Insights Spotlight – Issue #10: Discover the Latest Smartphone Trends in China
June 30, 2021
iAudience Insights Spotlight – Issue #10: Discover the Latest Smartphone Trends in ChinaChina is the world's largest smartphone market with smartphone shipments during Q1 2021 doubled year-on-year, leading the global smartphone market both in terms of manufacturing and smartphone brands. The fierce competition in the smartphone market drives smartphone manufacturers focus on research and development for new models with better imaging, display, internet connectivity, battery charging and storage capacity.
Unlock the World’s Largest E-Commerce Market with WeChat Mini-Program
June 22, 2021
With rising purchasing power of consumer, the Chinese e-commerce market has become an attractive market to worldwide retailers. WeChat mini-program is fueling a new generation of cross-border e-commerce growth in China, demonstrating its uniqueness from other e-commerce platforms as it offers not only convenience, but also private domain traffic management capabilities, enabling global brands to build customer data assets. Gollala, a Korean women’s fashion store, has successfully expanded its presence in the China market via WeChat mini-program by leveraging iClick’s powerful SaaS-based Cross-Border Smart Retail Solution. In this article, you will discover the crucial role of WeChat mini-program in helping global brands establish their cross-border e-commerce business in China. Click here to read the full article: https://bit.ly/2SnqEs0
Breaking into the Chinese E-commerce Market via WeChat Mini-Program
June 16, 2021
The Chinese e-commerce market has become a prevalent player for many global retailers. From this emerging market trend despite the pandemic, cross border e-commerce solutions, mostly dominated by WeChat Mini-Programs have opened up the opportunity for many global brick-and-mortar retailers to successfully connect with Chinese consumers, bringing much recovery to their businesses.
iAudience Insights Spotlight – Issue #9: Uncover the Latest Trend of Cross-border E-Commerce among Chinese Audience
May 31, 2021
iAudience Insights Spotlight – Issue #9: Uncover the Latest Trend of Cross-border E-Commerce among Chinese Audience China’s cross-border e-commerce (CBEC) has been growing rapidly in recent years. With the rising affluence in China and the rapid shift to online shopping amidst the pandemic, Chinese consumers demand for high-quality foreign products and brands have propelled significantly, attracting global brands to tap into the lucrative Chinese market.
iAudience Insights Spotlight – Issue #8: The Bright Future of China’s Vast and Growing Electric Vehicle Market
April 30, 2021
iAudience Insights Spotlight – Issue #8: The Bright Future of China’s Vast and Growing Electric Vehicle Market In the past few years, the automotive industry’s transformation has been accelerated around the world with progressive growth in EV penetration especially in China and Europe. China remains the world’s largest electric vehicle (EV) market with a record of 1.3 million electric vehicles sold in 2020, driven by the excellent network of standardized public EV chargers, government support and robust consumer demand. Faced with rising competition, Chinese automakers such as BYD, NIO and XPeng are accelerating their innovation to debut new models with more autonomous features.
iAudience: Chinese Audiences Insights Spotlight Issue#7: Tapping into New Growth Opportunities in the Greater Bay Area
March 31, 2021
iAudience Insights Spotlight – Issue #7: Tapping into New Growth Opportunities in the Greater Bay AreaThe Guangdong-Hong Kong-Macau Greater Bay Area (“GBA”) comprises of two Special Administrative...
iClick unveils free-to-view White Paper on Chinese shopping trends covered by The Moodie Davitt Report – Hainan Edition
March 10, 2021
iClick unveils free-to-view White Paper on Chinese shopping trends covered by The Moodie Davitt Report – Hainan EditionWe are pleased to be featured in The Moodie Davitt Report, one of the world’s...
iAudience: Chinese Audiences Insights Spotlight Issue#5: Chinese Short Video Platforms in the spotlight
January 26, 2021
iAudience Insights Spotlight Issue #5: Chinese Short-Video Platforms in the SpotlightToday, brands can no longer ignore the value of the two most dominant short-video platforms in China – Douyin...
iAudience: Chinese Audiences Insights Spotlight Issue#4: COVID-19 Vaccine in the spotlight
December 18, 2020
The COVID-19 pandemic continues to affect the globe with devastating impacts on human life worldwide, presenting an unprecedented challenge to public health, economic development and the society....