Unlock E-Commerce Opportunities in Double 11 Shopping Extravaganza
Double 11 has become China’s largest online shopping festival, comparable to Black Friday in the United States. Initially a single-day event on November 11th, it has now evolved into a multi-week shopping extravaganza, starting as early as October. According to Xiaohongshu, platform traffic is expected to peak four times between October and mid-November, with significant spikes occurring two weeks before Double 11, as well as during and after the National Day holiday.
Data from iClick’s proprietary Xiaohongshu analytics platform, iFans, indicates that user engagement has reached 16.2 million during the pre-sales phases. The anticipated traffic surge in the coming week highlights the immense potential of the e-commerce market in China during Double 11.
As we prepare for this event, closely monitoring Xiaohongshu can unlock a wealth of e-commerce opportunities. With 70% of its monthly users actively engaging in searches, Xiaohongshu serves as a crucial link between consumer inquiries and their decision-making processes.
The platform's influence is significant—Xiaohongshu data reveals that users conduct an average of 6 searches per day. For those interested in categories such as beauty, luxury, and apparel, this number can soar to an impressive 17 searches daily. Furthermore, users who actively search in these categories exhibit conversion rates that are *2.36x to 4.89x* higher than their non-searching counterparts. This underscores Xiaohongshu's pivotal role in shaping consumer preferences and driving purchase decisions.
Take action today to seize the momentum of Double 11 and establish your presence in China’s e-commerce landscape! Contact us to maximize your reach and boost your e-commerce sales on Xiaohongshu: https://www.i-click.com/contact-us
