Xiaohongshu's Ecommerce Elevation: Merchant-First Campaign and Platform Innovations
Calling all brands with ecommerce business! Xiaohongshu (XHS) has launched a new merchant-first campaign to supercharge your growth.
Just look at these eye-popping numbers from the past year:
- 3.5X increase in merchants with RMB 5M+ monthly sales
- 4.3X more purchasing users
- 25% of all searches come from high-intent buyers!
In XHS livestreaming, the average transaction value is over RMB 400, with a low 33% return rate and 29% repeat purchase rate. To fuel this momentum, Xiaohongshu is rolling out the “Treasure Curator Program” (宝藏主理人计划), a comprehensive initiative designed to support merchants at every stage of their growth. This program includes:
- Billions of traffic incentives to help creators and merchants expand their reach.
- Upgraded platforms: Significant enhancements to Xiaohongshu's three major seller platforms – Pugongying (蒲公英), Qianfan (千帆), and Chengfeng (乘風) - to streamline operations, facilitate influencer partnerships, and provide comprehensive marketing tools.
- Personalized onboarding: 30 days of dedicated support for new livestream sellers, covering everything from shop setup to content creation and fan engagement.
The platform is going all-in to build the best tools and support for merchants of all sizes. Time to level up your online business with Xiaohongshu!
Reach out to us today to learn how you can capitalize on this transformative new initiative!
