Unlock the Future of Travel: 4 Key Trends for Chinese Outbound Travel in 2025!

Explore China’s gold trends in 2025 on Xiaohongshu with trending topics, brand insights, and how iClick helps brands win gold consumers.

Xiaohongshu’s 170M+ users are redefining luxury in China. Explore the trends and insights for China luxury market in 2025: craftsmanship, personalization, and emotional gifting.

Discover how iClick Interactive connects luxury brands with high-spending Chinese consumers in Hong Kong. As MaiMai’s Exclusive Overseas Agency, we lead China digital marketing strategies that drive luxury marketing success in 2025.

In 2025, sportswear is experiencing a surge on Xiaohongshu (RedNote), evolving from a focus on fitness to a vibrant lifestyle trend that seamlessly blends function and fashion. And the upcoming 6.18 shopping festival presents a golden opportunity for brands to engage this active audience.

Unlock the potential of China’s health supplement market in 2025. Discover consumer trends, Xiaohongshu strategies, and tips for engaging Chinese audiences with vitamins, TCM herbs, and beauty supplements.

Xiaohongshu (RedNote) has emerged as the go-to platform for wedding inspirations in 2025, with wedding-related content up by 1.5 times year-over-year (YoY) and searches in 2025 increasing by 40% YoY. The platform is revolutionizing the wedding planning journeys from pre-wedding preparations to post-wedding memories.

As the May Labor Day holiday kicks off APAC’s peak travel season, evolving travel habits and preferences—including a notable uptick in cross-border travel from China, Japan, South Korea, and Vietnam—are presenting new opportunities across the travel landscape. Let’s dive into the insights from Trip.com to see where APAC travelers go, how they stay, and what experiences they seek in this holiday.

Looking to maximize your brand exposure and drive sales? Don’t miss out on Fliggy’s New Global Travel Festival (全球旅行节)! Starting March 2025, this vibrant festival will launch on the 8th of each month. This exciting campaign offers merchants the gateway to reach millions of eager travelers through a dynamic blend of live streaming, exclusive promotions, and seasonal deals.

In China’s dynamic consumer market, purchasing decisions extend beyond pricing and product quality. While authenticity is highly valued, Xiaohongshu (RedNotes) has become a key platform for brands aiming to foster trust and engagement.