The CNY 2025 outbound travel boom is bigger than ever!
As we gear up for Chinese New Year (CNY) 2025, the stage is set for record-breaking Chinese outbound travel and consumer spending, driven by evolving consumer behaviors and preferences. According to Qunar, international travel during the 2024 CNY saw a remarkable 13.5 million outbound trips, surpassing pre-pandemic levels and setting the pace for new highs this year.
Dive into the insights from Fliggy and Qunar below, showcasing promising trends that businesses can tap into to connect with Chinese travelers and maximize opportunities during this peak travel season.
Key Travel and Spending Insights for CNY 2025:
Outbound Travel: A New Year Tradition:
The Fliggy platform has already recorded an astonishing nearly 10-fold increase in outbound travel bookings for 2025,highlighting that traveling abroad during CNY has evolved into a beloved New Year tradition among Chinese travelers.
Thriving Consumer Spending Trends:
Expect consumer spending during CNY to remain robust! In 2024, duty-free shopping sales soared to RMB 2.49 billion, highlighting a remarkable 59.6% year-over-year (YoY) increase. Moreover, overseas consumption surged by an impressive 140%, signaling a significant rise in spending capacity abroad.
Top Destinations and Expanding Horizons:
While Asia continues to captivate Chinese travelers, led by popular destinations like Thailand, Japan, and South Korea, long-haul travel destinations within the 12-hour flight radius have seen a 15-fold increase, reflecting a growing thirst for exploration beyond traditional hotspots.
Family-Centric Adventures with Festive Charm:
Families are the heartbeat of this traditional holiday. Fliggy’s 2025 data reveals that bookings for family domestic group tours have surged 16-fold compared to last year. Family travelers are increasingly seeking destinations rich in festive ambiance and cultural experiences, including “fortune-boosting” experiences that enhance the Lunar New Year celebrations.
With outbound travel becoming a cherished New Year tradition, CNY 2025 opens up a golden opportunity to engage with Chinese travelers. Is your marketing strategy ready to capture this wave of enthusiastic outbound travelers? Contact ustoday to connect with Chinese travelers and unlock new growth opportunities.
