Tap into the Travel Preferences of the Silver-Hair Generation with Ctrip!
Are you ready to explore the travel trends of the silver-hair generation—an affluent and expanding segment in China?
Ctrip's latest insights reveal that seniors aged 50 and over are traveling more than ever! During the Double Ninth Festival, bookings surged by nearly 20%. From January to September, orders rose by 26%, with the 61-65 age group showing an impressive growth of 58%.
While most senior travelers come from major cities like Beijing and Shanghai, there is significant untapped potential in smaller cities, making the online travel market ripe for expansion. Here are key insights into their travel habits:
- Digital Savvy: Over 70% of seniors are booking online through "Ctrip Friendship Club," enhancing their travel experience.
- Customized Adventures: They prefer personalized tours over traditional group travel and spend more than 50% of their budgets on flights.
- Luxury Stays: Seniors favor high-star hotels, with a TGI of 130 for four- and five-star accommodations, reflecting their desire for quality experiences.
- Scenic Destinations: From Jiuzhaigou to Wudang Mountain, seniors are attracted to stunning landscapes, with a TGI exceeding 200 for top attractions.
- New Offerings: Ctrip has introduced new themed travel products, such as tea culture tours, cater to their unique interests.
The silver-hair generation is reshaping China’s tourism landscape! Discover tailored marketing strategies for this affluent demographic with iClick. Let’s seize this emerging traveler segment!
