Skip to content
Park Hotel Group – Create Smart Hotel WeChat Mini Program in Connecting with Chinese Travelers

Park Hotel Group – Create Smart Hotel WeChat Mini Program in Connecting with Chinese Travelers

Objective
Park Hotel Group (“PHG”) is one of Asia’s leading hospitality groups managing nearly 30 hotels and resorts across 11 key destinations.

PHG has partnered with iClick to develop and implement a Smart Hotel Solution (“The Solution”), including a comprehensive WeChat mini program, to capture a greater share of the enormous Chinese travel market.

Solution
Leveraging iClick’s iSmartGo, PHG’s WeChat mini program is a comprehensive cross-border sales channel within the WeChat ecosystem, allowing the brand to reach and connect with Chinese travelers effectively with the following powerful functions.

  • Smart booking system with a wide range of premium travel packages across nine of PHG’s hotels in countries such as China, Japan, Singapore and the Maldives for travelers to choose from
  • Intuitive search engine suggesting popular keywords to help plan personalized travel itineraries covering accommodation, travel activities and dining option
  • Sales promotion tools such as exclusive deals on premium travel packages to drive sales conversion
  • E-redeem system on the backend and cross-border payment solutions enable hotel operation teams to efficiently handle online package redemptions and transactions to maximize operating efficiency

Client Testimonial
“We are encouraged to see the positive impact of iClick’s Smart Hotel Solution on PHG’s sales in China and we look forward to the addition of new features and functionalities in future upgrades.

The solution has helped us to grow and develop strong long-term customer relationships and create an additional cross-border sales channel for Chinese users who are travelling outside China but still active within the WeChat ecosystem. The solution has also allowed us to tailor our offerings to consistently meet and exceed the high expectations of sophisticated, digital-savvy Chinese consumers.

Leveraging iClick’s capabilities and insights into the enormous Chinese market, I am confident that that we will continue to grow our market share while further deepening our relationships with Chinese travelers.” said Mae Ng, the Marketing and Communications Manager of PHG.

More Posts

iClick’s Participation at ITB Berlin 2024

March 11, 2024

We are delighted to have participated in ITB Berlin 2024 alongside our esteemed media partner, TongCheng Travel (TCEL). The opportunity to connect with professionals and industry leaders from around the world has been truly exceptional.

 

Happy International Women's Day 2024 from iClick! 

March 8, 2024

Today, we honor the remarkable contributions of women within our iClick family across our global offices. But this celebration isn't just about recognizing our female colleagues; it's about acknowledging the importance of diversity, equity, and inclusion in our workplace and beyond. Let's unite in recognizing and applauding their achievements as we continue to strive for gender equality together.

 

Participation at 2023 HKRMA 40th Anniversary Dinner cum Retail Award Presentation Ceremony

December 13, 2023

Exciting News!  We are delighted to announce our recent participation in the 2023 HKRMA 40th Anniversary Dinner cum Retail Award Presentation Ceremony.

 

iClick Wrapped Up a Triumphant Presence at Digital Marketing Asia 2023 in Singapore!

December 8, 2023

We're thrilled to announce that iClick has just wrapped up a triumphant presence at Digital Marketing Asia 2023 in Singapore! Over three dynamic days, the conference attracted 500+ marketers and digital gurus eager to propel themselves into the future of marketing. Kudos to Marketing Interactive for organizing this stellar annual event! It was a fantastic opportunity to build relationships, gain insights, and participate in thought-provoking discussions spanning various themes throughout the event.

 

iClick Wins Two Awards from The Moodies 2023: Best Use of WeChat and Small Budget Campaign of the Year!

December 5, 2023

Exciting News! iClick Wins Two Awards from The Moodies 2023: Best Use of WeChat and Small Budget Campaign of the Year! We are absolutely thrilled to announce that iClick has been recognized with two prestigious awards at The Moodies 2023, travel journey omnichannel awards organized by The Moodie Davitt Report! Our innovative use of WeChat and successful small-budget campaign for LVMH Beauty—Make Up For Ever have been recognized as the best in the industry.

 

A Triumphant Conclusion of "iClick's Singapore Inbound Marketing Conference 2023: Unlocking Chinese Travelers' Shopping Behavior"

November 28, 2023

We are delighted to announce the triumphant conclusion of "iClick's Singapore Inbound Marketing Conference 2023: Unlocking Chinese Travelers' Shopping Behavior." The event was a resounding success, bringing together a dynamic group of marketers eager to explore insights and strategies for effectively engaging with Chinese travelers visiting Singapore.

 

iClick's Participation at World Travel Market (WTM) London 2023

November 21, 2023

We are delighted to share we have recently participated in the prestigious World Travel Market (WTM) London 2023, a premier global event in the travel and tourism industry. WTM London stands as the epicenter of the world's travel industry, attracting over 43,000 global visitors, uniting professionals, inspiring innovation, and providing a platform for exhibitors to showcase their services to international audiences.

 

iClick's Participation at AdAsia 2023 Seoul

November 3, 2023

We are thrilled to share that our Korea team recently participated in AdAsia 2023, the K-Insightful Digital Marketing Festival held in Seoul, under the theme "Transform, Play, Connect." This event aimed to redefine the role of advertising in the age of Digital Transformation. The gathering featured notable speakers and engaging discussions on various aspects of digital marketing and advertising, attracting over 5,000 participants from 20 Asian countries.

 

V-Click x Baidu: Search Marketing Workshop in Bangkok

November 3, 2023

We were thrilled to host an outstanding conference last week in Bangkok, where we delved into the exciting potential of the Chinese travel market. We were joined by over 80 brand and agency marketers, all eager to gain a deeper understanding of Chinese traveler behavior and learn how to effectively tap into this promising market.

 

We use cookies to give you the best digital experience. By continuing to browse this site, you give consent for cookies to be used.  To learn more information about the use of cookies, please visit our cookie policy.