iSuite Insights Spotlight - Issue #7 Understand The Latest Online Behaviour of Chinese Audiences

Looking to maximize your brand exposure and drive sales? Don’t miss out on Fliggy’s New Global Travel Festival (全球旅行节)! Starting March 2025, this vibrant festival will launch on the 8th of each month. This exciting campaign offers merchants the gateway to reach millions of eager travelers through a dynamic blend of live streaming, exclusive promotions, and seasonal deals.

In China’s dynamic consumer market, purchasing decisions extend beyond pricing and product quality. While authenticity is highly valued, Xiaohongshu (RedNotes) has become a key platform for brands aiming to foster trust and engagement.

As 2025 unfolds, APAC travelers are redefining the global travel landscape with evolving preferences and behaviors. According to Trip.com, emerging trends in dining, entertainment, and cruise tourism are creating fresh opportunities for brands to connect with this influential market.

With 300 million users exploring topics like #过春天 ("Spring Activities") and #聊运动 ("Talking About Sports") on Xiaohongshu (XHS), it has become the ultimate platform for sports enthusiasts. The community is actively sharing their top spring sports tips, and interest in outdoor sports is surging, with searches skyrocketing 135% y-o-y in 2024, peaking during the 2024 Paris Olympics. Skiing is especially popular, alongside fitness, fishing, and basketball.

International Women’s Day in China has evolved beyond a single celebration—it is now recognized as Goddess Day (女神节) and Queen’s Day (女王节), reflecting the rising influence of women as powerful consumers.

Are you ready to attract high-intent audiences and elevate your search visibility? The Baidu Map Brand Zone is your ticket to dominate search results. With an exclusive 100% Share of Voice (SOV) for your brand-related keywords, this premium placement ensures that your business stands out, drives targeted traffic directly to your official website, and boosts brand awareness along with in-store sales!

As cultural tourism flourishes in China, Xiaohongshu (RedNote) has become as an essential travel companion for young Chinese travelers. “Slow Travel” and “Just Go” trip emerge as two key cultural tourism trends that will redefine travel in 2025.

Xiaohongshu (RedNote) has transformed from a social media platform into a powerful search engine in China! In 2024, an impressive 73% of its Monthly Active Users sought inspiration on the platform, with an astonishing 90% actively engaging in searches.

As the fashion industry continues to navigate the complexities of a post-pandemic landscape, the outlook for 2025 reveals a compelling opportunity for growth. While sluggish growth remains a challenge, there’s a significant silver lining: the Silver-haired Generation, consumers aged 50 and above, is projected to drive nearly 48% of global consumption growth by 2025!