iClick’s "Decode the Digital Habits of the 'New Hongkongers': A Brand Marketing Masterclass"
What an insightful session we had last week at iClick’s "Decode the Digital Habits of the 'New Hongkongers': A Brand Marketing Masterclass" event. We explored the essential strategies for connecting with this fast-growing consumer segment.
This influential cohort of recent Chinese immigrants is transforming the Hong Kong market with their insatiable digital appetites and evolving preferences. During the masterclass, Mario Chow, Senior Business Development Manager at iClick, dove deep into the unparalleled insights from iClick's latest report on the digital behaviors and mindset of New Hongkongers.
We also heard from Zoe Zeng, Manager of Cross-border Agency Partnership at Xiaohongshu, who shared their cutting-edge content and campaign strategies that deeply resonate with the 'New Hongkongers'.
The key? By truly understanding and connecting with this consumer segment, brands can unlock their loyalty and open doors to unprecedented growth opportunities.
A huge thank you to all who attended - let's keep the conversation going on mastering the digital habits of Hong Kong's most influential consumers!
