Discover New Horizons with WeChat Ads' Enhanced Targeting

As we embark on Golden Week, insights from Trip.com Group’s “2024 National Day Tourism Forecast Report” highlight exciting trends shaping this peak travel season in China. Now is the perfect opportunity to connect with travelers and maximize your marketing efforts!

Exciting news from UN Tourism! International tourist arrivals have surged to 96% of pre-pandemic levels through July 2024, signaling a vibrant comeback for global travel.

As China's outbound tourism surges back to life, Qunar is launching an exclusive new travel campaign tailored specifically for the 2024 National Day holiday period.

Calling all brands with ecommerce business!  Xiaohongshu (XHS) has launched a new merchant-first campaign to supercharge your growth.

MaiMai is China's premier professional social platform, boasting a thriving community of over 1.2 billion users - all young, educated, and influential. With 70% of this user base residing in the country's top-tier cities, MaiMai connects you to the next generation of China's business leaders and high-spending consumers.

Did you know that the largest mini-program ecosystem in China is actually within WeChat, the country's ubiquitous super app? But Alipay, the digital wallet app, has emerged as the #2 player - and it's growing fast!

Xiaohongshu (XHS) launched its first platform-level product marketing IP 「宝藏新品」("Treasure Trove") in May 2023, taking a holistic approach to supporting brands in successfully launching and growing new products on the platform

Double 11 is one of the most significant and iconic online shopping events in China, characterized by substantial discount offers and massive consumer spending. The best price guarantee is one of the notable trends of this year’s Double 11, which aims to offer lower prices and faster delivery to boost sales among sophisticated Chinese consumers.

The Chinese spirits market is rapidly growing and transforming, primarily due to the increasing demand for premium and luxury spirits among young Chinese consumers. This shift in consumer preferences, moving away from traditional spirits to premium whiskies, has created opportunities for premium whisky brands in a market that was once dominated by baijiu. According to Statista, the revenue in the whisky market is projected to reach 1.16 billion USD in 2023, with an expected annual growth rate of 2.09% from 2023 to 2027.