Amap: Navigating the New Era of Chinese Outbound Travel in Southeast Asia
The future of Chinese outbound travel isn't just about where travelers go—it's about how they discover, decide, and engage throughout the journey.
In our latest interview, "Amap: Navigating the New Era of Outbound Travel", iClick sits down with Yimeng Li, Business Manager, International Business Division at Amap, to explore:
- How Chinese traveler behaviors are evolving across Southeast Asia
- Emerging destinations beyond traditional hotspots
- How brands can transform POIs into digital storefronts that drive real-world foot traffic
- The role of location-based marketing and O2O strategies in capturing traveler intent
- How the Alibaba ecosystem connects discovery, navigation, payment, and conversion throughout the travel journey
As Chinese travelers become increasingly experience-driven and make more decisions in real time, new opportunities are emerging for brands to engage consumers at the moments that matter most.
Watch the interview to discover how Amap is helping brands navigate the next chapter of Chinese outbound travel: https://youtu.be/ZP9V-2Dlk3c
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